... a specialist in healthcare marketing
In 2012-2013, we have developed a unique pharmacy concept - BonusPHARM™ Pharmacy - for the BONUS PHARM a.s. company. It is an innovative approach to the entire process of providing the pharmaceutical care focused mainly on the customer, with the use of the latest marketing knowledge. The concept will be offered in a form of a franchise.
• Design and creation of a marketing strategy
• Creation of the corporate identification and communication style
• Realization team creation and managing
• Cooperation on the creation of the visual and furniture concept of the oficina
• Creation of the BonusPHARM™ concept operation manual
• In cooperation with the Franchise Academy of Retail Ltd. We fabricated a unique concept for electronic Operations Manual
• For the half year, we have successfully tested the concept in the pilot project
• At the beginning of 2013, were handed over to the client company concept BONUS PHARM a.s.
It was a complex project of construction of the first private healthcare facility operating the magnetic resonance in the South Moravian Region .
• Finding a suitable location
• Provision and realization of the construction works
• Marketing strategy creation
• Brand creation and its promotion
• Development of own ordering system
• Finding and couching the professional personnel
• Within a single year, the clinic has fulfilled the three-year plan, according to the flow curve.
• Gaining a prestige from the general and professional public
• Gaining an access to the leading European provider of specialized care, the EUROMEDIC int. company.
